Case Study Analysis in Change Management. Whirlpool Essay

Case Study Analysis in convince Management. Whirlpool - look for ExampleIn the case of Whirlpool, Whitwam understood some classic elements of the business as he worked as marketing director. He identified that how Whirlpool branded itself was the main key out to excerpt and this was in that respectfore the soil of the transformation that occurred in the company after he took over in 1987.The actual transformation that took confide under Whitwam was connected to three main aspects of business globalization, consumer satisfaction and competition. Change in these three components were requisite for several reasons. First of all, globalization was necessary because there was the need to check a healthy fiscal position to keep shareholders interested in investing in the company, therefrom it became necessary to find markets away North America to sell Whirlpool productions. Secondly, consumer satisfaction was key to survival because there were numerous innovations that were man datory at regular intervals to ensure that consumers maintained their interest in the companys products. Finally, there was the need to include important adjustments to ensure that Whirlpool maintained its market share in comparison to its three major competitors in the United States and also capture more market share in the international markets. This therefore organise the basis of the transformation and flip that occurred in the company. ... He identified that how Whirlpool branded itself was the main key to survival and this was therefore the basis of the transformation that occurred in the company after he took over in 1987. The actual transformation that took place under Whitwam was connected to three main aspects of business globalization, consumer satisfaction and competition. Change in these three components were necessary for several reasons. First of all, globalization was necessary because there was the need to maintain a healthy financial position to keep shareholder s interested in investing in the company, thus it became necessary to find markets outside North America to sell Whirlpool productions. Secondly, consumer satisfaction was key to survival because there were numerous innovations that were needed at regular intervals to ensure that consumers maintained their interest in the companys products. Finally, there was the need to include important adjustments to ensure that Whirlpool maintained its market share in relation to its three major competitors in the United States and also capture more market share in the international markets. This therefore formed the basis of the transformation and swop that occurred in the company. This paper analyzes the various changes in Whirlpool in relation to several models in change management theory and practice. It uses these models to justify the change processes that Whirlpool went through and identifies the important factors relevant to these processes. The paper concludes with an attempt to recomm end how the company can keep on into the future to ensure that the change management process attains the optimum results for Whirlpool. The Change Process According to Hayes, the change process in organizations